
About
Designer, focused mainly on UI/UX and Product design, also love learning new things everyday and love working on other areas of the design too.
Projects
Streamlining critical finance, market and supply chain's data load and report generations ops for Unilever D&A team.
Finance management app for Unilever.
Event management application for Deloitte India.
AI based engine for generating insights using raw data using customised rules.
Significantly reduced the cost spent of transports across the routes.
Working on designing the version 2.0 of the product Fusion that is used to track all the products of new innovation at Unilever for North America region.
It's an AI based chatbot, SAAS product for ecommerce stores. We started this project understanding the problem with the current chatbots and the need to reduce down the effort of customer support teams. It all started with research which went further to define personas and then the user flows and then wireframes and finally the polished UI's with complete design systems. I completely designed this product right from scratch all alone, until handoff to the developers. Even implemented lightweight motion graphics did in after effects and converted to developer friendly (JSON) using lottie. Also worked on other areas like social media poster designs etc.
Worked redesigning the experience, new look and feel of the site. Explored the problems in the existing design by conducting UX audit and redesigned the new seCommerce site with better UI&UX.
An ongoing project for US based innovative furniture company. Worked on redesigning the site with better user experience. The process started with understanding the brand and it's users and we started with user flows and site mapping, and then the wireframes, design system and the final UI's and finally handoff to developers.
(The site is not live yet.)
It's their site redesign project. The requirement was to redesign their main pages like home and product page that plays a major role conversion. As they initially wanted to sort out this major issue first. They came up with the brand guideline. But we modified that and worked on the site redesign, that came out to be a better design. Initially we started with UX like exploring the users via Google analytics and designing the wireframe and then finally the final UI handed off successfully to the developers with all the design system components, that will help them to scale further the designs.
Stædium is a Fitness gaming product by Germany's biggest AI based fitness app called Freeletics. I designed their e-commerce site right from understanding their users using the research data, creating site map, designing the final UI's and till the handoff was taken care by myself.
A Shopify based recommendation product. I worked on designing it's widgets. Admin dashboard flow, graphic designs etc.
A wine investment platform. I did this project as a freelancer. I worked on the website redesign and new user dashboard design from the scratch. Worked on complete UI/UX design and shipped successfully to the developers.
Mobile app for music learners. It's an India based startup. Their requirement was to redesign their app screens. I worked on designing the UI and handoff.
Busyhubs, an online learning platform with variety of courses. I worked on redesigning their website, worked on landing pages, social media posts, newsletter designs etc.
Worked on designing the finance dashboard flow. This is for a fintech company that funds petroleum agencies for setting up their own solar kit to generate energy. I worked on their entire dashboard flow.
This is to design a mobile app for a Chennai based startup. The founders asked me to design a mobile app in the time of the pandemic. They just want want to get rid of the problem that schools and students are facing at that time and so the app features should be the same that relates that. I worked on designing their mobile app, which includes some interesting animations and features that what students and kids expect for their age groups. It is yet to be developed and launched.
It's for a Chennai based company, to design a mobile app for their scrapp collection process from the users. Learn't a lot in this project, I worked on designing the entire mobile app. The handoff was not that clear to the developers as this is my very first project, but this helped me to build me career as a UI/UX designer.
Work Experience
Working for world's largest FMCG brand Unilever .
Building Data-driven digital products.
Designing for Products and Ecommerce stores.
Worked for the product design of the AI based chatbot-Buddhi and Marsel from scratch, 0-1 launching as an MVP.
And worked for various client projects too.
Contributed designing the features and UI's for the product.
Here in Prodjar I was offered to work for their agency as well to the own product Busyhubs, an educational startup which they were running. I took care of the entire UI/UX design processes and also other graphic design works for brand promotion and marketings.
After starting my career as a UI/UX designer, I got projects from startups and agencies. I worked on designing mobile apps and websites for them.
Because of my interest in photography and doing creative stuffs, I started doing some freelance wedding photography.
After my engineering, I started my career as a plant head at one of the automobile companies in Chennai, India.
Side Projects
Restructuring the loans journey for India's one of the largest bank IndusInd.
Performed UX audit and Heuristic analysis for Sony France's region's eCommerce.
Writing
This is an detailed article that helps you to learn how to design for people with various disabilities, making it accessible to every user group.
Worked on a case study adding a new feature to the existing Google pay mobile app.
Education
Did my engineering in Electrical and electronics.